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Inspiring Healthy Living Around the World

Juice Plus+ Building_2013

Founded almost 50 years ago by our current Chairman, Jay Martin, The Juice Plus+ Company has evolved from a small, direct-sales company into a highly successful, multimillion-dollar health and wellness company operating in more than 20 countries today. We are guided in everything we do by our corporate mission of Inspiring Healthy Living Around the World. 

Our turning point toward a health and wellness focus occurred in 1993.  Even at that time, a growing body of scientific evidence was already demonstrating the critical importance of eating more fruits and vegetables to a healthy diet and lifestyle. Yet less than 20% of American adults were consuming the then-recommended minimum of five servings of fruits and vegetables a day – a percentage that has declined even further today.

All Juice Plus+ products share a common nutritional philosophy that traces back to our beginnings in 1993 and helps us stand out from the tens of thousands of nutritional products on the market today: an emphasis on the whole food, plant-based nutrition that is still so lacking in our diets today.

As the Juice Plus+ company thrives, our Core Beliefs continue to set the tone for our success. We stand on the following principles:

LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners.

AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships.

QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees.

COMMUNITY: Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose.  We call this the Juice Plus+ Family. To do our part for those in need, we give back through the Juice Plus+ Foundation.  

SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business.

BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company.

Juice Plus+ global headquarters is located in Collierville, Tennessee, a suburb of Memphis. We support ten other Juice Plus+ offices around the world, strategically located to support Juice Plus+ independent representatives and customers in Europe, Australia, Canada, and Asia. 

The Juice Plus+ Story

The year was 1993. Over the previous decade, a throng of research studies had been published showing just how important fruits and vegetables are to health and longevity. Yet only 19 percent of American adults consumed fruits and veggies at least five times per day. (Today, it’s just 11 percent!) Experts agreed this was a problem.  

Realizing the importance of whole food based nutrition, the Juice Plus+ Company developed Juice Plus+ with the highest-quality ingredients. Different than a multivitamin, Juice Plus+ provides concentrated farm fresh nutrition from 30 different fruits, vegetables, berries and grains — helping bridge the gap between what you should eat and what you do eat. Supported by clinical research, Juice Plus+ supplements even a healthy diet with added nutrients from fruits and vegetables you may not get every day.

Now that you know our story, are you ready to create a healthy story of your own? Try Juice Plus+.

Try Juice Plus+

Ready to create a healthy story of your own? Try Juice Plus+.